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Some thoughts about selling
My first selling job was shifting roses for a charity ahead of Valentine’s Day. It was 100% cold calling. I knew nothing about the...
dcharold
Jul 18, 20235 min read


The culture must be built. Dispatch 3.
“Of course,” he says, “we have no idea, now, of who or what the inhabitants of our future might be. In that sense, we have no future. Not...
dcharold
Jul 18, 20233 min read


The culture must be built. Dispatch 2.
A NEWSLETTER FOR OPTIMISTS “O! what a thing it is, in a time of danger, and in the presence of death, the shining of a face upon a face!...

David Harold
Jul 11, 20233 min read


The culture must be built.
Today I launched my newsletter on LinkedIn. You can sign up here. It's called 'The culture must be built', a reference to Iain M. Banks....
dcharold
Jul 3, 20231 min read
SEO today: what you need to know.
If you don’t focus on search engine optimization (SEO) you aren’t using the most indispensable tool for enhancing your online presence:...
dcharold
May 19, 20235 min read
Be careful what you pay for
The pitch says: "REDACTED is a content marketing platform that lets brands tell stories and connect with the REDACTED audience on...
dcharold
May 18, 20232 min read
This one simple trick will help you create consensus
One of the pleasures of working from home is getting to watch my wife Eileen Inkson work once in a while, making TV shows. (Not, I mean,...
dcharold
May 18, 20232 min read
Have values, not just value
“There’s no rationalisation for what you do and you are Satan’s little helpers. Okay – kill yourself. Seriously. You are the ruiner of...
dcharold
May 18, 20232 min read
Be Helpful
I was going to write that the best way to be successful is by helping, and seeking the help of, others. Recently a company I've worked...
dcharold
May 18, 20231 min read
If you only learn one thing about marketing, this is it
Once upon a time I was responsible for communications for the part of the BT Group business that dealt with their most high value...
dcharold
May 18, 20232 min read
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