dcharold
SEO today: what you need to know.
If you don’t focus on search engine optimization (SEO) you aren’t using the most indispensable tool for enhancing your online presence:...
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dcharold
- May 19
- 2 min
Be careful what you pay for
The pitch says: "REDACTED is a content marketing platform that lets brands tell stories and connect with the REDACTED audience on...
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dcharold
- May 18
- 2 min
Hire the best
Hire the best. No. Not just the best. Hire better than you. Hire the skills you don't have. Maybe not better at everything – I’m hoping...
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dcharold
- May 18
- 2 min
This one simple trick will help you create consensus
One of the pleasures of working from home is getting to watch my wife Eileen Inkson work once in a while, making TV shows. (Not, I mean,...
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dcharold
- May 18
- 2 min
Have values, not just value
“There’s no rationalisation for what you do and you are Satan’s little helpers. Okay – kill yourself. Seriously. You are the ruiner of...
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dcharold
- May 18
- 1 min
Be Helpful
I was going to write that the best way to be successful is by helping, and seeking the help of, others. Recently a company I've worked...
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dcharold
- May 18
- 2 min
Go Direct, Part II: simple rules to follow
LISTEN Don’t pretend you’re clairvoyant; your value proposition won’t be hurt just because you admit you don't know everything about your...
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dcharold
- May 18
- 2 min
Integrate! Integrate!
The death of Don Schultz, a man I always want to call Dutch after the legendary gangster who on his death bed revealed he could probably...
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dcharold
- May 18
- 2 min
If you only learn one thing about marketing, this is it
Once upon a time I was responsible for communications for the part of the BT Group business that dealt with their most high value...
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